Switch

Switch

  • May 8, 2018

For the month of May I’m recommending the book Switch: How to Change Things when Change is Hard written by Chip and Dan Heath. We all know that one constant in our lives is change. Switch asks the following question: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle, say the Heath brothers, is a conflict that’s built into our brains. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. Switch shows that successful changes follow a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your diet. Summary We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts…

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