Measure What Matters

Measure What Matters

  • September 11, 2018

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs is the book that I’ve chosen to feature this month. Author John Doerr shares examples of how Objectives and Key Results (OKRs) can help any team succeed whether you are running a small business, coaching a team or leading at a management level in a large organization. Personally, I’ve been successful building businesses using the principles he teaches--having specific goals that can be measured with a deadline to achieve them.   Summary In this book, legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how its principles put into practice can help any size organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up named Google--a company he had just invested $12.5 million in. Larry Page and Sergey Brin had amazing technology, entrepreneurial spirit, and great ambitions, but no real business plan. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He first discovered OKRs in the 1970s as an engineer at Intel, where CEO Andy…

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