Book of the Month – August

If you understand your Why then the How and What become clearer. For August, I’ve chosen Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.


Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike?

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way — and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with “why.” It was their natural ability to start with “why” that enabled them to inspire those around them and to achieve remarkable things.

Sinek calls this powerful idea “The Golden Circle,” and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with “why.”


start with why



Start with Why: How Great Leaders Inspire Everyone to Take Action can be purchased HERE.




Check out Simon’s TED Talk below.


SimonDescribed as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. He is best known for popularizing the concept of Why and for the talk he gave on the subject that is currently the third most watched talk of all time on (27 million+ views). He is the author of two books: the global best seller, Start With Why: How Great Leaders Inspire Everyone to Take Action and his newest book, the New York Times and Wall Street Journal best seller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. Sinek’s unconventional and innovative views on business and leadership have attracted international attention and he has worked with leaders from some of the most recognizable brands as well as world and military leaders. To learn more about Simon, visit him at

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