Book Of The Month August

Find Your Why

I recommended Simon Sinek’s bestselling book entitled Start with Why: How Great Leaders Inspire Everyone to Take Action a few months ago. This month I’m recommending his book that he co-wrote with Peter Docker and David Mead called Find your Why: a Practical Guide for Discovering Purpose For You and Your Team. This book has the “how to” action steps to help yourself and your team succeed. If you haven’t read Start with Why yet, I would advise you to read it first before reading this one as it picks up where Start with Why left off.


In 2009, Simon Sinek gave a TED Talk about finding your WHY and it became viral because his impactful message resonated so strongly with people around the world.

Simon Sinek’s book Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations.

Now Find Your Why shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work — and in turn inspire those around you.

With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including:

  • What if my WHY sounds just like my competitor’s?
  • Can I have more than one WHY?
  • If my work doesn’t match my WHY, what should I do?
  • What if my team can’t agree on our WHY?


Simon Sinek (from the forward of the book)

“Though I was able to make the case for the existence and the power of WHY, and though I could help some people and organizations discover their WHY, I wasn’t able to get to or help as many people as we needed to if we are to have an impact in lots of people’s lives. My team built upon what I started. They made my process even better. They started helping people. They even developed an online course to help people discover their WHY. But even that wasn’t enough. That’s the reason this book exists. If Start with Why makes the case for the WHY, Find Your Why provides the steps to show people how to actually do it.


Simon Sinek is an optimist, teacher, writer, and worldwide public speaker. His first three books – Start With Why, Leaders Eat Last, and Together is Better – have been national and international bestsellers. His first TED talk, based on Start With Why, is the third most-viewed TED video of all time.




Peter Docker is a former senior Royal Air Force pilot turned leadership consultant and executive coach.





David Mead has presented to over 80 organizations in a wide variety of industries and co-hosts the Start With Why podcast.






Find your Why: a Practical Guide for Discovering Purpose For You and Your Team can be purchased HERE.

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