Book Of The Month September 2018

Measure What Matters

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs is the book that I’ve chosen to feature this month. Author John Doerr shares examples of how Objectives and Key Results (OKRs) can help any team succeed whether you are running a small business, coaching a team or leading at a management level in a large organization. Personally, I’ve been successful building businesses using the principles he teaches–having specific goals that can be measured with a deadline to achieve them.  


In this book, legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how its principles put into practice can help any size organization thrive.

In the fall of 1999, John Doerr met with the founders of a start-up named Google–a company he had just invested $12.5 million in. Larry Page and Sergey Brin had amazing technology, entrepreneurial spirit, and great ambitions, but no real business plan. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He first discovered OKRs in the 1970s as an engineer at Intel, where CEO Andy Grove led and managed the best company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove’s brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked.

In this system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone’s goals, from entry level to CEO, are transparent to the entire organization.

OKR’s benefits are profound. They focus effort and foster coordination keeping teams on track. They unify and strengthen the entire organization enhancing workplace satisfaction and boosting retention.


Here is what others are saying:

“Whether you’re a seasoned CEO or a first-time entrepreneur, you’ll find valuable lessons, tools, and inspiration in the pages of Measure What Matters.

—Reid Hoffman, cofounder of LinkedIn and author of The Start-up of You

Measure What Matters deserves to be fully embraced by every person responsible for performance, in any walk of life. John Doerr makes Andy Grove a mentor to us all.

—Jim Collins, author of Good to Great



John Doerr is an engineer, acclaimed venture capitalist, and the chairman of Kleiner Perkins. He was an original investor and board member at Google and Amazon, helping to create more than half a million jobs and the world’s second and third most valuable companies. He’s passionate about encouraging leaders to reimagine the future.





Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs can be ordered HERE.

Leave a Reply

Your email address will not be published. Required fields are marked *