Book Of The Month October

The Power of Habit

Aristotle said, “we are what we repeatedly do. Success is not an action but a habit.” I have always been a staunch believer in the power of good habits to become successful.The Power of Habit: Why We Do What We Do in Life and Business combines scientific research, personal life-stories and journalistic interviews to demonstrate how habits affect why we do what we do. I believe that anyone seeking self-improvement will find this book helpful to understand more about the way their brain works in setting good habits and changing or eliminating negative ones.


In The Power of Habit, investigative reporter Charles Duhigg takes us to the edge of scientific discoveries that explain why habits exist and how they can be changed.  Taking us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.


Charles Duhigg is a Pulitzer Prize-winning investigative reporter for The New York Times. He studied history at Yale University and received an MBA from Harvard Business School. He has spent time in the private equity world and for one terrifying day was a bike messenger in San Francisco.  He is the author of The Power of Habit: Why We Do What We Do in Life and Business, about the science of habit formation, as well as Smarter Faster Better: The Secrets of Productivity in Life and Business. The Power of Habit spent more than sixty weeks on the New York Times bestseller list. He lives in Brooklyn with his wife and two sons, whose habits include waking up at 5:00 a.m and flinging food at each other.





The Power of Habit: Why We Do What We Do in Life and Business can be purchased HERE.


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